Client Vertical: Non-profit

Brief: Create a site that provides education to page visitors without being intimidating. Drive donations.

Approach: Our client wanted to present beautiful images of Lake Monroe, so we designed each page with a large header image showcasing different views of the lake and the activities it supports.

We used the home page to quickly present the cause of the non-profit, and used visually appealing features like tabs and info bubbles to present high-level ideas, while offering the reader the opportunity to learn more throughout the site.

Each page drives towards the final donation page, which was also emphasized with a button in the accent color on the home page for quick access.